Wednesday, July 8, 2009

Biting the Bullet, Writing the Cialis Post

I've been putting this off for so long, mainly because it's just too easy. Those smarmy, uncomfortable, hideous "these ugly middle aged people who could be your PARENTS are about to have sex" Cialis commercials have deserved snark from the very beginning- but I just couldn't bring myself to comment on them.

So I decided to compromise with myself- I'll just comment on one especially horrible aspect of these things- the ubiquitous bathtubs. They are everywhere in these commercials, including places where they make absolutely no sense unless you are making a Saturday Night Live sketch making fun of Cialis Commercials: Bathtubs in open fields. Bathtubs on mountaintops. Bathtubs on spacious beaches. And, of course, naked people in the bathtubs. Holding hands. Taking in the view.

Why, Why, Why? What the HELL does this all mean? Who the hell has ever done this? Are we supposed to believe that these idiots had bathtubs lugged to incredibly inconvenient locations and filled with water, and then stripped down, hid their clothes ( I don't see them lying anywhere) and then walked naked some considerable distance until they could sit in them? And then what? Stare at each other, stare at the view, relax for a few seconds, then start to think "how the HELL are we going to get out of these and back home without being seen?"

I mean, Jesus, it's like a common reoccurring nightmare you describe to your shrink: "I was in a bathtub, naked, in the middle of nowhere!" What does this have to do with Erectile Disfunction?

Here's a Real-Life nightmare to consider: that some people will actually attempt to copy what they've seen in these commercials. Imagine innocently walking along the shore or in the woods and suddenly coming across two ugly morons in bathtubs! AGGGGG!

When I was very little, there was a really horrible comedy on tv called Love, American Style. Nearly every skit on the show ended with a huge bed being inserted on to the set, to uproarious laughter. I had no idea why the bed was supposed to be funny, or what it meant-- to my mind, not yet warped, twisted and depraved by the journey into adulthood, beds were to be slept in, so what was the joke? Now I find myself wishing that I could look at these morons sitting in bathtubs and just think "gee, it's nice that these people like to take baths so much."

How about that- Cialis commercials suitable only for children.

It's bad enough that the airwaves are polluted with people talking about problems which used to be whispered behind closed doors in commercials which should include "Warning: Sexual Content" disclaimers. Adding illogical/virtually impossible behavior doesn't make it any better. It just makes me frightened at what might be behind the next bend of the trail, or what I might find when I take my early morning walks at low tide. Thanks, Cialis.

4 comments:

  1. I like the "Arlo & Janis" take on it: If they had ONE bathtub, they wouldn't need a pill.

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  2. Oh, no. The bathtubs aren't the worst of those ads. The commercials with people singing "Viva, Viagra!" Are just awful -- if you have to announce to your friends that you're going to have sex (and announce it in a song, no less) you're the kind of loser who thinks manhood can be measured with a ruler.

    And while I think of it, the Enzyte ads and the other ones for "male enhancement" are total B.S., too. As the number of government lawsuits and complaints against Enzyte show, the people selling it are akin to 18th century patent medicine salesmen.

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  3. Those "male enhancement" ads are essentially legalized porn.

    And "Viva Viagra"- again, the main reason I haven't posted because it's just too easy- and by the time I got done ranting, the post would be about six pages long. I'll settle for commenting that no one with even an ounce of self-respect would ever appear in those ads- and the one with the old geezers singing "viva Viagra" on stage is the worst of the worst.

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