Saturday, September 26, 2009

John Hancock: Because Nobody Ever, EVER actually TALKS anymore

Commercial for John Hancock: Bald, middle-aged man sitting at a table in what looks to be your standard Hot Spot Coffee Place is having a ridiculously LOUD "conversation" IMing someone, apparently his wife--

(LOUD MESSAGE ANNOUNCEMENT MUSIC) "Remember when we said 'When We Retire, Not If We Retire?"

Bald old man types "Yes."

(LOUD MESSAGE ANNOUNCEMENT MUSIC) "How do we get from "If" Back to "When?"

Bald old man leans back and looks out the window thoughtfully.

Is this really a conversation suitable for IMing? Is this couple so emotionally distant, is their relationship so badly stunted in it's growth, that they need to discuss their financial situation and retirement plans via Instant Messaging? Jesus Christ, they are just one step above texting- "So Do U thnk we gt the $ fr retrmnt?"

Maybe it's just me, but it seems like this is a conversation that grown-ups have face to face, not as an afterthought over the computer because they both happen to be in Hot Spots. We see the guy is having a leisurely cup of coffee, doggedly determined to take up an entire table at Starbucks all fucking afternoon if that's what suits him, because really, where would you rather be than a loud coffee shop? What's his wife doing? Is she home? Is she at work? If this guy is on a break (doesn't look it- he's acting like he lives at this place) why isn't she joining him? What are the odds that these people will actually remember to return to this subject when they are actually TOGETHER?

WHY are they discussing a MAJOR LIFE ISSUE via INSTANT MESSAGING over a PUBLIC WEB SERVICE??

Auggh, the stupid! It burns!

2 comments:

  1. WHY are they discussing a MAJOR LIFE ISSUE via INSTANT MESSAGING over a PUBLIC WEB SERVICE??

    Because they're assholes with brains the size of electrons and all the charm of a rabid wolverine. Or, to put it more concisely, the typical protagonists of commercials.

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  2. I hate all of Johny Hancocks commercials. Most pointlessly boring thing that I have ever watched. Yes John Hancock, you really hired a smart and clever advertising team to tackle your marketing problems.

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