"It's never been easier to save money, using your Bank of America Debit Card" we are told.
And here's a guy buying a cup of coffee at a Not-Starbucks, swiping his BOA Debit Card. "Every time you buy something with your card, we round up to the nearest dollar and automatically deposit the difference into your savings account."
Yep- so the more you spend with your Bank of America Debit Card, the more money you'll have. And while we are at it- the more fuel you add to the fire, the colder you'll get. The more you eat, the hungrier you'll get. And so on.
I keep waiting for the Queen of Hearts to show up, or even better, the Mad Hatter. Maybe Bank of America is planning a tie-in with Alice in Wonderland, coming to theatres in 2010. This Spend your way to Savings campaign would make a great topic for a conversation between Alice and the Hatter, wouldn't it?
Hatter: "The tea costs a shilling per cup."
Alice: "I haven't any money."
Hatter: "Why then, you must spend some. When you spend money, then you'll have money."
Alice: "How absurd! How can I spend what I don't have?"
Hatter: "Excuse me, I wasn't listening. My watch has stopped-there is too much butter in the works, and we must put the Dormouse into the pot."
Thanks for the free trip through the Looking-Glass, Bank of America. Now how about taking some of that bailout money we gave you and using it to lower your interest rates?
They'd rather not, I should think; it's easier for them to go back to feathering their nests with our money as they encourage us to be foobs.
ReplyDeleteTo quote a member of the Gumby family from Monty Python's Flying Circus: "My brain hurts!"
ReplyDeleteOk I'm a year late on this...but I HATE this commercial and more importantly I HATE this intelligence-insulting "savings" gimmick by BoA. Honestly I don't know how this sort of ad isn't illegal.
ReplyDeleteThe only things worse is the fact that yes, there are people who see this and actually think they're saving (or worse, making) money every time they spend.