Here We Go, Again

Before I start trashing this nasty little bit of cross-promotion (light beer and cell phones in the same ad- wow, that's like winning the lottery. If the grand prize were a pile of elephant dung, that is) let me point out that there's a perfectly reasonable answer to the first idiot's "hey, we're out of Bud Lite" comment. That answer is "yeah? So? Drink something else" or "who's stopping you from going on a beer run?"

Instead, we get the Not At All Clever sight of the party's host (I guess) downloading some App which allows him to pour out an endless supply of light beer, causing his guests to burst into a massive orgasm of beer-consuming bliss (again, I guess- as in all beer commercials, we never actually see anyone drink this stuff.)

In no time at all, everyone at this rooftop extravaganza is dancing around and hooting with delight at the virtual waterfalls of beer (including a preposterous pyramid of excess normally reserved for champagne.) The lucky owner of the App is especially popular, as a beer-enamored blonde has latched on to him, attracted by his ability to conjure up watery yet still calorie-dense liquid. And then we get the punchline, as a Not Alpha Male guest stares discontentedly at his own cell phone and wishes he had one capable of downloading such a cool App.

So this ad is for Bud Lite- even if we didn't see any cans or bottles, we know this because of the trademarked "Here We Go," which can't be replaced as Bud's tagline soon enough for this blogger. But it's also for phones which have access to the App Store- after all, wouldn't it have been just as easy to have this guy take a photo of a bottle of beer, make it his wallpaper, and then magically pour it out for his friends? Instead, we get the worst of both worlds- annoying, loud, beer-swilling doofuses enabled in their asshattery by a super cool cell phone App. All that's left is for someone to get punched in the stomach as a Volkswagen filled with idiots eating Subway sandwiches drives by.

It's only a matter of time.