Sunday, September 11, 2011
Just keep the shift knob, like the guy who loves his Subaru, you idiot!
Off-camera, the guy who makes up the center of this manipulative nonsense explains to his kid that their annual trip to Disneyland is off- for the next five years- because this ancient truck happened to be in the background of a photo of the truck owner and grampa. I'm sure the kid- who, if he's like every other little boy on the planet probably experienced a few seconds of excitement over the prospect of daddy getting a new truck to replace the ancient eyesore he was being dropped off at school in every day to the delight of his friends- understands perfectly.
I'm sure Mommy also understands why Daddy can't just say goodbye to the rust on wheels which never fails to attract rolled eyes from the neighbors, followed by patented "what can I do, I thought for sure he'd dump this piece of crap right after Johnny was born" shoulder shrug from Mom. Actually, judging from what we see here, it appears that Mommy has precious little say in how the family money is spent. Obsessed-with-the-fucking-truck Daddy chose well when picking the mother of his child, didn't he?
I'm sure this guy is also State Farm's favorite customer EVER. No matter how badly beat up Daddy's Ride gets in an accident, State Farm is there thrilled to death that this guy is NOT interested in a check to cover the Kelly Blue Book value and get him on his way to another vehicle. Nope, Daddy is just going to keep pulling out that check book, determined to keep what apparently is the only valid symbol of his relationship with his (let's assume deceased) father burning gas and oil. No matter what the cost, dammit!!
I guess Mommy and Johnny should be thankful it wasn't an Outhouse in the background of Daddy's photo. I can just see this guy refusing to have indoor plumbing installed because it would mar the memory of his childhood. Weird.
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Funny; when this was an episode of Married With Children, we were meant to laugh at how stupid Al Bundy was for doing the same thing this simpering fathead is being praised for. I guess that proves that the writers of cynical farces that take a dim view of the average man are better judges of the human psyche than ad men.
ReplyDeleteI like the way this guy was supposedly in an accident, but when his wife shows up, she stands three feet from him and asks "are you ok?" like he's got some kind of communicable disease. She also asks about "the truck" quickly, as if she knows that's what's really on this guy's mind.
ReplyDeleteThis family has serious issues.
Well he is part eskimo (or something... asian maybe) so I guess he has identity issues. And with a name like 'Fas Arp' (that's what he signs on the check) his father must have been an interesting man. Also, that is a russian mail order bride. You're telling me you cant hear that accent? This is just a really bizarre commercial. Good pickup John. If you just half pay attention at regular speed it doesnt seem that weird but once you take a good look at it this was obviously filmed in New Zealand or something.
ReplyDeleteHe also goes back and adds a middle initial, or another part to his last name. It's very odd. I've never seen anyone finish signing their name by going back to the middle like that.
ReplyDeleteJust like the other ad it took a 3rd look for me to realize what it really going on. If you check out the actual youtube vid it says it is from the Tribeca Film Festival. As a native New Yorker I can tell you that one thing the Tribeca film festival pushes are these gritty, amateurish, pseudo-reality films that portray the "common man" but in the end when you force the issue it becomes something between Americana and a porn film.
ReplyDeleteUmm, Chevrolet is in the business of selling cars and trucks. Shouldn't they be encouraging people to buy new cars and trucks? If they're going to mention their old ones at all, shouldn't it be only to explain how their new ones are so much better? "If you liked your 1977 S-10, you'll LOVE all the features on your 2012 Silverado."
ReplyDeleteAnd what mechanic with any business sense is going to say "don't bother to pay me to try to fix it -- you're better off buying a new one. Oh, and I don't sell new ones."
I'm definitely getting a Sven, Ingrid and Larz vibe from these people. I mean, nothing about this ad suggests to me that these people are Americans- ESPECIALLY the "don't pay me to try to fix this, it's not worth it" mechanic.
ReplyDeleteWow obviously no car guys in here, the picture is to let you get a sense that he and his father spent time together in and with the truck maybe even working on it and thus developing a sentimental attachment that then becomes very hard to let go of, thus his concern and the concern of his wife knowing the attachment he has to the truck. The point being that Chevy trucks run a long time and will become like part of the family. Longevity and sentimental attachment are the selling points. Seems like a perfectly good ad to me that appeals to people who love cars and see them as more than mere conveyance.
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