Almost makes me nostalgic for those stupid cavemen

It would be way too easy to comment on how disgusting and utterly loathsome the idea of eating the family's goldfish in order save money on sushi is- too easy, and too obvious. And besides, it was never the thought of these human-shaped rodents consuming fish which had spent their lives swimming around in their own waste that made me dive for the remote whenever this ad came on my television. So let's take a look at a few easy-to-overlook subplots in GEICO's latest "don't save money by acting like a mental patient" advertisement:

First, the woman in this ad tells the audience "we really like ordering sushi, but it was getting very expensive." What an odd choice of words- she and her husband like "ordering" sushi? Not eating it? Well, it seems that she doesn't care much for sushi herself, as she's prepared two pieces of this Incomprehensibly Popular dish and is serving it to her husband as if she's a waitress at a freaking restaurant. It couldn't be more obvious that he's expected to eat both of these fish- so Wifey doesn't like sushi? Or is it that she realizes how repulsive eating fish that have been living in a tiny bowl of tepid tap water is, and wants no part of it, and hey if it kills Husband, who could deserve it more? I prefer that thought to the "there's only enough fish for one person so naturally Hubby gets served, Wifey will have to do without" message.

Second, Daughter comes into the room holding the empty bowl, asking her parents if they've seen the family's fish. This is really odd- does daughter expect to find the fish, safe and sound, in another location, so that they can be returned to the bowl? Does she think that her parents won't understand who she is referring to unless she can show them the bowl- or will they deny that they are missing unless they see the empty fish bowl for themselves? And why is what she is doing with that bowl and her nonsense "have you seen them" question less weird than Daddy's "have you looked everywhere?"

At the end of the commercial, when daughter says "whatever" and walks away, does she realize what has happened to her beloved pets? Is she off to hide the cat and dog before mom and dad look for other ways to "save money?" I guess we are supposed to be so amused at the oh so very funny sight of Daddy eating the goldfish we just don't care.

The GEICO ads featuring the woman who taught her pets to sing 80s songs reaches the level of inoffensive/cute that I think the Insurance Company Which Has Never Ever Ever Offered Me A Better Deal Than My Current Policy was reaching for. This is isn't offensive/cute; it's offensive/stupid/gross. However, I'll salute GEICO if in their next "saving money" ad, they have their own company cut costs by serving up a certain lizard spokescreature at the annual barbecue.