"And..... everyone you've ever met will be glad to hear this happened to you."

It's almost horrifying to realize that this commercial chronicles the life of exactly ONE disgustingly entitled dickwad. It would be bad enough if we saw four separate episodes in the life of four separate people- to believe that all of this crude nastiness exists within a single semi-human makes me think that we've found the subject of the next installment of the Omen series.

It starts with his formative years, when Damien introduced himself to the world with his flat refusal to accept an ice cream cone until it's been decked out in colorful sprinkles (he can't ask for the sprinkles, of course- that would be...what is the word I'm trying to think of? Oh yea- POLITE. He has to treat the poor guy behind the counter like a worker drone who should be eternally grateful for the opportunity to serve. Anyway, this kid has learned a very valuable lesson- being a demanding, rude jackass pays off. It's a lesson he will, unfortunately for us, never forget.

Later, Mr. Loathsome Choad has grown into a skinny, scruffy (but what guy on tv isn't scruffy these days- jesus, when is the To Hell With Shaving look going to go out of style already?) but still Very Much Determined To Demand Everything jerk, not satisfied with being offered a nice job until the interviewer grants him stock options, too. Because this guy looks like someone you'd want to encounter at the water cooler every day. Of course.

And now it gets really, really bad- Disgusting Proof that Fecal Matter Can Be Trained To Walk Upright is complimented on a pair of jeans he's trying on, but the compliment is only good enough if the saleswoman offers sex in exchange for the chance to earn the commission. For the next three seconds or so, the commercial becomes an ad for Enzyte or K-Y Jelly (it's certainly nothing you want to have to explain to your kids who were just trying to spend a few hours of quality time watching football with you.) What, this guy is James Bond now? Are we supposed to find him attractive? Or is it just more of the Hot Women on TV are Easy theme?

At the conclusion of this brain-numbing, steaming cow pie of an advertisement, Our Hero takes a swig of Coke Zero and gives us an indication that THIS is the best thing that's happened to him all day. His friends at the table seem mystified at his reaction. I'm mystified that Mr. Smarm has friends. And that anyone could possibly get this excited over Coke Zero, which is just like Diet Coke if Diet Coke came in a black can and included a nasty aftertaste.

Anyway, we are left wishing that a gas leak in the restaurant kitchen would suddenly level this place and kill everyone in it. Sure, we only really hate that one guy, but if he ends up with his face burned off and with shards of that can jammed halfway down his throat, I'd call them acceptable losses.

(I'd like to be the paramedic on the scene who tells the guy "sorry, you're going to die now." When he responds with the inevitable "And...?" I would respond "and you aren't doing it fast enough" or "and you will not be missed.")