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I was just coming in from a walk on Christmas Eve and I caught the last few seconds of this wonderful little gem. As jaded as I am, I really thought that it was a parody of the Snuggie ads. Imagine my delight when I realized that no, the makers of these things are dead serious. They really thing these things are a good idea- or, at least, a salable one.

Ok, I can remember an episode of Seinfeld in which Jerry notes that George has taken to wearing sweatpants on a daily basis. Jerry admonishes George that wearing sweatpants in public is a sign that he has simply given up. I wonder what Seinfeld could have done with this advertisement, which spends more than a minute gushing about how gosh-darned wonderful it would be if we could just get used to walking around wearing our own body bags.

It starts off reasonably enough ( I mean, compared to other commercials for similar products.) We are reminded about how freaking cold our houses are, and how damned expensive heating oil is. As long as we keep our shades drawn and live alone, and never have company drop in, I guess this "Forever Lazy" outfit (it looks like the thing Ralphie was forced to wear in A Christmas Story to me) makes a little bit of sense. But, just like the Snuggie commercials, it then goes too far- it shows people wearing these "All that matters is my comfort, fuck you society" outfits in family settings and IN PUBLIC without even the slightest trace of irony.

Except, does it? "You'll be the talk of the tailgate." Oh, I have absolutely no doubt of that. If you wear one of these things to the tailgate party- or anywhere else where you might actually come into contact with civilized human beings- I have no doubt that you will be the talk of everyone who sees you. Why this is a good thing from the wearer's perspective? That's another question.

And the absolute best part of this ad- in fact, I think the best part of any commercial I've seen all year- is the "handy front pocket for emergencies" we are told about as we watch a happy Forever Lazy customer dash into the restroom. Ok, so we are all officially four years old now? We needn't worry about having an "accident" in our "Forever Lazy" wrappers, because the front just unbuttons in
a flash- hey, that's another improvement from these annoying belts and zippers!

Now just attach a convenient, disposable rubber bladder to the front flap, and I can sit through an afternoon of football without ever leaving my couch. Gosh, why would we ever wear anything BUT Forever Lazy?

Actually, I think that's the goal of the people who make things like Snuggies and Forever Lazy- in the end, they want us to discard actual clothes altogether and just stumble through life looking like overgrown telly tubbies, except with the little televisions in our hands rather than implanted on our stomachs. Speaking of stomachs- we will be free to allow them to get much bigger once we are all draped in flowing robes or sweatsuits with footsie socks and hoods. What a perfect response to the obesity epidemic- "clothes" which render us shapeless masses of flesh covered in cheap fabric.

Well, we may look stupid (even dumber than we did in our Pajama Jeans,) but at least no one will know how fat we are until they've already committed to engaging in sexual intercourse. And we'll never have to worry about those annoying little "accidents" again. Thanks, Forever Lazy!