Wait- this is new? So it's just going to get WORSE now?

Let me see if I can get this straight- self-absorbed moron of Uncertain Ethnicity has cranked up his music to such an insane decibel level that it is flattening the world around him. Totally detached, said moron listlessly jaywalks through the set of Inception as his eardrums are assaulted by an endless wave of drivel until he gets a call on the same device he's used to download this....umm..."music."

He answers the phone, and whatever the person on the other end said, his reply is "yo, I'm on my way." Well, I'm sure that's a relief to the caller. Because I can't imagine the party getting started before this guy shows up.

Here's what I don't get- this is somehow new technology? How can that be? I've seen (and HEARD- ear buds are next to worthless when it comes to keeping your music to yourself) this guy everywhere for the past two decades. He's always in the same subway car, treating me and everyone else within thirty feet to free "entertainment" in the form of leaked garbage. He's next to me at the gym, mysteriously assuming that I want to listen along with him instead of paying attention to what is on my own headphones. More and more often, he's in the fricking library- because what is a more appropriate place to listen to music at a high volume than a library?

Or am I missing the point of this ad- is the message here that the earbuds are so effective, only the wearer can hear the music? If so, I don't think this latest offering is going to be very popular- from what I've seen, people who own cell phones, MP3 players, etc. see being boorish and rude as a fringe benefit that comes with ownership of these things. What, I'm not advertising that I own a little toy which lets me download music and force anything resembling thoughts out of my head, and yours too? Pass!