Thursday, May 24, 2012
Kit Kat: So little content, so much Hate
The ad agency hired to peddle Kit Kats doesn't think that words are necessary to describe the product. And I find myself at a loss for words to describe how much I loathe these disgusting dollops of minimalism.
I think I'll just have to be satisfied with explaining how very, very much I'd like to see the people responsible for this noisy pile of Stupid coated with low-grade milk chocolate and buried up to their necks next to a nest of fire ants. It's not so much that I hate the exaggerated ripping and snapping and crunching, not to mention the repulsive "MMMM" sounds. What really bugs the hell out of me is that you just KNOW the people who "wrote" this swill think that they are Awesomely Clever and Immensely Proud of the final "product."
How do you know this? Well, maybe it's because this is somewhere around the 40th version of the same commercial. The only thing that changes is the setting and the faces of the people involved in this crime against the viewing public.
Oh, and I'd also like to ad that as Incredibly, Massively, Bag of Rocks Dumb this all is, it would at least be bearable if it wasn't showing up on my television during Every. Single. Commercial Break. But it is. Which means that the background noise I have on while I'm typing away at exams and papers in my den is forever being interrupted with Rip, Snap, Crunch and MMM MMM MMM. As it is, I once again find myself really, really wanting to hurt someone. Loudly.
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Great. It's Pattersnarfing: the ad. Someone needs a boot to the head.
ReplyDeleteJust found your blog and wish I had found it a long time ago. I have been going through your older posts and wanted to specifically comment on this one.
ReplyDeleteI, for one, find these endlessly repetitive "sound effect" or "word bite" style commercials to be the most annoying thing on the planet outside of stomach flu. Actually, I think I'd rather have the stomach flu, because it still feels like it'll be over quicker.
Welcome, and please "follow!"
ReplyDeleteLook forward to seeing your posts in the future!
Be sure to catch tomorrow's post, Marliey! More to hate!
ReplyDeleteI cannot believe how much I hate these ads. I really don't understand how I can have such a visceral reaction to them. I can't mute the TV fast enough. Interest how I am not alone on this.
ReplyDeleteScott, I have the same response- they are beyond annoying, and the worst thing is, I'm positive that the people who come up with this crap think that they are being brilliant.
ReplyDeleteI suffer from misophonia (awesome!) and these are by far the most vile commercials to ever air on television, in my existence.
ReplyDeleteTo find the remote in time to mute the tv is pretty much ineffective, so I resort to pressing my fingers over my ears and closing my eyes... and I'm sure I look ridiculous. Sometimes the rage I feel is enough to make me cry. I loathe these commercials so much that I haven't had a single Kit Kat since the commercials began airing in 2009.. or was it 2008? I don't remember. I also avoid Nestle products when possible.
A little over the top? Probably.
It actually strikes me as a perfectly reasonable response to a commercial that is not only annoying, but actually causes you pain.
DeleteThe really stupid thing is that anyone who has ever broken up a Kit Kat bar or eaten one knows that neither action produces a sound audible from more than maybe two feet away.
To those who don't understand why this commercial makes them furious, I recommend that you look up the condition misophonia. These commercials turn my stomach because eating noises are one of my misophonia triggers. You may even be relieved that the condition has a name and you're not just being "overly sensitive" as some people may tell you.
ReplyDeleteAngel - Thank you for your response. I also suffer from misophonia and didn't know it had a name until Kelly Ripa shared the fact that she also suffers from this with the world. I always had a tremendous amount of guilt associated with how the noise of someone chewing would make me feel. It helps to know that what sufferers feel with this is not due to a personal defect or failure but is actually a condition shared by many. I know that your words have helped others so, once again, thanks for your post.
DeleteAngel - Thank you for your response. I also suffer from misophonia and didn't know it had a name until Kelly Ripa shared the fact that she also suffers from this with the world. I always had a tremendous amount of guilt associated with how the noise of someone chewing would make me feel. It helps to know that what sufferers feel with this is not due to a personal defect or failure but is actually a condition shared by many. I know that your words have helped others so, once again, thanks for your post.
DeleteI Googled "Kit Kat commercial annoying" and found many people who hate it like I do. People can't understand why the ad men can't come up with something new. Well, try my idea. Hire grumpy Cat and put subtitles that say "No, I won't break you off a piece of my Kit Kat bar." Simple and funny; cute for adults and kids. Shows that when you have a Kit Kat bar, it's too good to share.
ReplyDelete