Fidelity to what, exactly?

This woman has managed to land herself a very nice house and has socked away what I'm going to guess is a significant pile of loot, but she can't get the nasty little reminders of her fertility to shut the f--up for a few moments while on the phone?

Or she considers the future of her nest egg to be so unimportant that it's perfectly ok with her if she can't quite hear everything the Fidelity guy on the phone is saying because those stupid kids are running around the house (while the sun streams through the windows) tossing toys all over the place screaming their asses off?

And what's with the "can you hold on a minute" bit?  She "uses" that minute to walk five steps, pick up one of her kids, and move him off the green line which has magically appeared on the floor.  Why does she do this? And what's with that kid, that he needs to be picked up and moved, and can't just be asked to step off the freaking line?

Personally, I think this commercial works much better as an ad for a dating service.  Desperate, harried, "Oh crap what did I get into" woman, watching her children rob her of her youth day by day, calls It's Just Lunch, hoping to meet a nice guy who can sweep her away from all this.  A green line appears on the floor- the green line to freedom.  Just move the kids out of the way, drop the phone, and head out the door, lady.  This is the first day of the rest of your life.

Fidelity?  With THESE kids? To hell with that.

That is a tv-typical spacious house, though.  I guess that was the honey that baited the trap.  Old story.