I don't want to see anyone doing laps in my chip dip, either

The treacly faux-folk music, which sounds sweet and nice until you realize that the "you" the singer is "overwhelmed" with is beer, just can't make up for the fact that this ad ends with a shot of a guy who has decided to take a bath in said beer. Where is Upton Sinclair when you need him?

I don't care if Sam Adams is a pretty good beer (and it is.)  The idea that employees at the Sam Adams Brewery are swimming in the stuff before it's bottled and sent on it's way to my refrigerator doesn't make me more inclined to buy it.

I guess I'm just weird that way.