The Extra-Strength version provides a quick, affordable lobotomy!

I think it's awesome that we get to watch one moron REALLY HURT HIMSELF by sticking a cotton swab in his ear not once, but twice.  "OWWW!"  My guess is, the first time this happened, MommyWife came rushing to see what the deal was.  The second time, she just rolled her eyes and started to pack.

I also love the "it's so quiet...listen!" line.  We really can't tell how loud the product is on tv.  Mechanical stuff NEVER makes a lot of noise in commercials.  In fact, if I took ads at face value, I'd have to assume that NOTHING (not Popiel Rotisseries, not cars, not airplanes, NOTHING) makes any noise at all.  Well, Kit Kats. They make a LOT of noise.  But that's it.

I get a kick out of the little kid getting his ears cleaned out by his Way Too Delighted To Be Doing This mommy.  For once, I buy the idea that the kid doesn't have a clue he's being filmed for a commercial.  This little guy looks 100 percent genuine to me.  The "Mom?"  Well, if you think sucking the wax out of your kid's ear is that much fun, I have to say- there sure isn't a whole lot going on in your life, honey.

I really enjoyed the part with the lit candle being held in the guys ear.  Omitted Scene: Idiots call their 80-year old parents and ask how ear wax was removed during the Great Depression.

I could have done without the graphics showing what CAN happen if you use those Lethal Weapons In Your Medicine Cabinet, the Banned In Most Countries cotton swab.  As the guy in the opening scene would say-- "OWWWW!!"  But seriously- who the hell thinks it's a smart idea to jam the damn thing all the way down your ear canal like that?  For the target audience, you'd think there would be a real danger of dropping the swab and having it rattle around in the skull until it found it's way out the nose.  "OWWWW!!"

Oh, and I didn't need to see the Easy Disposal of liquid ear wax.  I think I could have figured out that "putting it in an ice tray" or "tossing it in the fire" are not proper ways to dispose of ear wax.  I don't think that  if this scene was left out, people would be wandering around their houses with cups of ear wax muttering "what do I do with this?  Honey, did you keep the manual?"