Legal Sea Foods "It's funny because grampa is dead" is at least an original idea

I'm pretty sure I've never seen anyone actually die in a commercial before.  But as near as I can tell, this kid's grandfather actually passes away while fishing from his favorite pier.  (You might reply "no, John, you cold jerk- he just fell asleep."  But if that's the case, why do we get the line "nothing makes me feel MORE ALIVE than fishing?"  Sorry.  Not buying it.  Grampa's dead.)

And then his body falls into the ocean.

The last thing we hear is an "uh oh" from his grandson, which I am pretty sure is supposed to be the "punchline."  Because what could possibly be more funny and entertaining than a grandfather dying while teaching his grandson how to fish?

Thanks, Legal Seafood!