An oddly compelling commercial from The General

I don't know what it is about this commercial that forces me to pay attention to it every time it's on.

It might be the clarity and simplicity of it's message- car insurance is easy and affordable to obtain.  No, that's not it.

It might be the Oh So Fun I Wish I Were Them people selling us this clear, simple message.  I mean- lampshade on the head? That's a CLASSIC.  And it makes so much sense that these people would be in a partying mood after discussing the purchase of the kind of cheap insurance only customers with no money and bad driving records would be interested in.

Closer--- but no, that's not it, either.

I guess I just don't know what it is about this commercial that grabs me.   Maybe it's a subliminal thing.  But it came on again while I was typing this, and I had to pause and watch, and for a few seconds after it was over, I forgot that I was typing this blog post.

What could it be?