Every Cult begins with Kay?

Ok, the squigginess of this commercial has been done to death- everyone and their little brother has pointed out that this guy seems to be trying to form the same relationship with the little girl that he has with the mom, that the little girl is being paid off to accept Boyfriend as the New Man in Mom's Life, etc. etc.  I don't really have any more to add to that particular storyline that hasn't been said on YouTube and other blogs, and I'm not so desperate for material that I'm willing to just repeat the opinion of pretty much everyone who has seen this ad, so....

I think instead I'll focus on the weird design Jane Seymour tells us that she came up with for her jewelry.  It's not that it's pretty boring and unimaginative- it's that it shows up so many times I think that it's trying to subliminally burn itself into my brain.  Look, there it is in the box.  Look, Mommy's wearing one.  Look, Dr. Quinn is wearing one- and LOOK, she's got a freaking FRAMED PAINTING OF IT ON HER DESK!  Is this a piece of jewelry, or the membership key to a forbidden palace (or, at least, very exclusive club) somewhere?

Ok, that wasn't as interesting a take as I thought it would be.  So...umm.....doesn't it look like Mommy's New Boyfriend is trying to hook up with that little girl?  Man, that's weird.