What's the matter, the TV Tropes site is down?

Why do I suspect that the people who are checking out Openthebriefcase.com are just taking a break from "tracking their beer" on Budweiser.com and would spend hours staring at SoapBubbleWhenWillItPop?.com if a stupid commercial asked them to?

Hey, losers?  You've got one life.  The time you spend rushing from site to site because the flashy visuals and/or calm voice on tv suggested you should?  You aren't getting it back.  Is this really what you want to be doing with it?