Because you were "raised" to be helpless- here's your Hyundai

I guess the message here is that this kid would have had his skull smashed in, badly burned, and basically mauled in a hundred ways if Dad had not been standing right there to keep him from doing really awful damage to himself.

The more disturbing message is that by doing so, Dad raised an obtuse knob who as a young adult is living as if someone will always be around to pull his ass out of the fire just before it touches him- or before he uses it to do injury to someone else.  This kid with is cruising around in a two-ton vehicle fully capable of ending someone's life in an eye blink but lets himself get distracted by the cute girl with the cell phone*- but no problem, now his car will remind him that there are other people on the planet before he kills them with his Learned Asshattery.

An even more disturbing message- Hyundai thinks it's audience will think it's kind of cute and endearing to watch a little boy come within an inch or a second of being really badly hurt, over and over again.  I mean, seriously- that brick wall looks deadly, and crashing into a grill filled with white-hot coals?  That's years of reconstructive surgery.  Not really anything to chuckle about.  And I don't even have one of these little mammals.

*Why does Cute Girl have a cell phone?  Does this seem a bit gratuitous to anyone else?  Is it that the makers of this ad couldn't conceive of a girl walking along without a cell phone in her hand?  Or did the Extra hired to play the girl refuse to put hers down for her 2-second part?