Actually, this is more about seeking validation through face time than beer

Can someone explain to me why I give a flying damn about any of the people in this ad?

As near as I can tell, it's nothing more than totally random people urging other people to help them celebrate the holidays by drinking crappy beer.  Most of these people strike me as being really ugly and stupid and not at all interesting, but willing to offer beer in exchange for a little companionship.

The guy at the beginning is hoping to seal the deal by presenting his beer in an old-timey wooden box- yeah, because that might con someone really dumb into thinking that it will make the contents taste better. Not buying it.

(The woman who points out that she hasn't seen the people she is begging "for six years" is especially depressing.  So she's hoping that Budweiser will break down the barrier?  Really?)

And does Budweiser really expect us to make our own little video clips and send them along so they can be used to make commercials for their swill, for free?  Oh, who am I kidding, I bet a million exhibitionist losers do exactly that.

Did I miss something here?