Home Depot just broke the Wasteful Consumption meter

I get that ramping up the electricity usage is just something that gets done this time of year- December is "to hell with the bill, to hell with the planet, let's just wrap miles of bulbs around everything and crank up the juice" month.  It's "we won't be satisfied until our house can be seen from space" month.  It's "let's see if we can use so much electricity that we crash the grid or at least melt every bit of snow off our lawns" month.

But this family- good lord, they actually created a sign screaming CHEER for their living room?  What the HELL for?  What kind of lunatic actually does something which screams "Be Happy Dammit, Or Else," let alone does it exclusively for his own family?

Reminds me of that blinking billboard in the classic film Flash Gordon- "All Citizens Will Make Merry Upon Pain of Death."  Jeesh, people- it's bad enough that you are going to consume more fossil fuels in one month than the average not-insane-with-conspicious-consumption-fever uses in a decade.  You have to burn out your eyeballs with gaudy, silent demands INSIDE as well as outside?