Seriously creepy, disturbing underwear ad

So this guy comes home to his palatial suburban estate and finds his clothes scattered all over the yard, on the roof, and in the tree.  "What'd I do?" he wonders- wow, really?  Either he's totally clueless, or a sociopath, or he's married to a lunatic.  In any case, this ad so far is more sad than funny (and I really do believe that it's makers were going for funny.)

He responds to this carnage by taking out a chain saw- and at this point, I wonder if I'm actually watching a commercial and not a trailer for a new thriller or a reinactment of a local news story.   Then comes the "hilarious" part- you see, the guy's favorite pair of underwear is in the tree, so he cuts it down to retrieve them.  Not as bad as what I thought we might see- the rage-filled slaying of this guy's significant other in brutal, bloody retaliation for her own violent, hysterical reaction to whatever he did- but bad enough, as it results in the thoughtless destruction of a 300-year old tree (to get back a pair of underwear.  Really.)

I know that the successful commercials are the ones that are eye-catching and memorable, and this one is both.  It's still really kind of weird, though, and it doesn't succeed in making me want to know more about the product.  And isn't that another thing that successful commercials are supposed to do?