Dove joins the "make our next horrible commercial for us" parade

Fifty-seven seconds of guys acting like Human Beings with their kids to get to the punchline "Real Men Show They Are Strong By Being With Their Kids," or something like that.   Followed by two punchlines:

1.  This is an ad for soap.  I don't have any idea what soap has to do with any of this, unless Dove is trying to tell us that if we REALLY want to be strong for our kids, Hey We'd Better Use This Soap.  Actually, I think it's more like "the last fifty-seven seconds was brought to you by this stupid soap company, who'd a thunk it?"

2.  This is also an ad for exhibitionist jackasses who live to make videos of themselves doing perfectly ordinary (and perfectly boring) things and posting them in public places on the odd theory that anyone outside their house could give a flying damn.  Dove is actually inviting guys to take videos of interaction between themselves and their kids and send them to Dove.....so they can be included in a compilation that will be used to torture the next round of Gitmo detainees, or what?  I mean, seriously- I thought fifty-seven seconds of this dreck produced by actual cameramen with high-grade equipment was painful.  Hours of additional material posted using shaky iPhones?  Good lord, I think I'd rather be waterboarded.