Isn't the tagline "Do More" the ultimate in false advertising?

First, I don't want to be mean- but whatever that squealing weird thing is sitting next to the guy on the couch, man it's annoying.  I mean, I guess it's a female of the human species, but what the hell?  Is she eight, or fourteen, or thirty?  What the hell is going on with her face and her voice?  This is beyond horrifying.

Ok, now on to the rest of this ad- naturally, it takes place in a virtual palace of a living room, but that's just par for the course in TV land.  That's not my major issue- I could create an entire blog dedicated to the unrealistically massive houses everyone in commercials seems to occupy.  No, it's more the guy's attitude- that he's doing Whatever The Hell That Is some kind of favor by giving her the opportunity to talk, text, tweet, download all she wants without limits because Hey After All That's What Life Is For, Right?

I really think that the message of this ad is supposed to be "this is what an awesome parent does"* I think it's more like "this is what an idiot who has no interest in being a parent but who wants his offspring to leave him alone" does.  Since when is feeding a loved one's addiction a good thing?  Oh yeah- when the addiction is a cell phone and can be fed with Unlimited Data Plan deals.

Again- can someone PLEASE explain to me why this is attractive to anyone?  I'd especially like to hear from parents- why is this a good idea?  Are you people all insane, or what?

*If one is the parent of a freakish adult/child hybrid thing, perhaps? Seriously, What IS that?