Tuesday, April 14, 2015
Back to the drawing board, Wrigley's
In six years of doing this blog, I think this is the first time I've ever snarked on a gum commercial. Mainly because I don't see a lot of gum commercials. As little as advertisers have to say about anything, they seem to have even less to say about gum.
This ad is kind of a concession to that point- the people who made it have absolutely nothing to say about their product, but they apparently decided that every few decades they have to make a commercial featuring Juicy Fruit anyway. Even if it makes no sense and features two disgusting old creeps doing things no adult male should ever do- chew sugary gum and make arm farts. During their annual one-day visit to a gym. In the middle of a locker room. Like I said- makes no sense.
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I'm just stunned. Talk about a commercial having nothing even remotely to do with the product. Plus being aimed at the lowest common denominator. I guess Wrigley must have figured out the demographic for Juicy Fruit is 12-year-old boys...it's the only conclusion I can draw.
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