Walmart's answer to degraded purchasing power....

..which they are largely responsible for....

"Your family expects gifts this Christmas, but you don't have very much money, Typical Republican-Voting Poor White Male Who Thinks He's Middle Class Because He Manages To Pay His Bills And Has Some Credit and a Mortgage.  Here's a way out of a predicament which is only a predicament because you can't be honest with your family about your finances and maybe teach them something about the true spirit of Christmas but simply must perpetuate the myth that Mommy and Daddy are in great financial shape by showering them with crap from Walmart (here's a quick tip: if your kids are over eight years old, they already know you do your shopping at Walmart, which means they already know they are not as well off as the neighbors down the street celebrating the fact that Santa brought them a Lexus.)

"Oh, but please, don't be honest with yourself or your kids.  Con yourselves into thinking that you are just One More Credit Card Away from engaging in a financially responsible gift-giving orgy made less ruinous by a $35 credit which vanished the moment you picked out the big-screen tv you don't need but will distract your kids from that Lexus family for at least a few hours every day."