The horror of this DQ Commercial....

Is not that it's insanely stupid and pointless.  There are a whole lot of insanely stupid and pointless ads out there.  This is one of the worst, but it's not particularly unique.

Nor is it the fact that all the people in this ad actually got paid to act like absolute morons, being perfectly willing to make total fools of themselves for a tiny amount of money and a little face time on tv.  Heck, I'm not even going to snark on the YouTube commenter who seems proud to announce that she was in this thing (unless she's one of the people in the booth who just looked stunned that people at a DQ could be such unbelievable asshats, I can't imagine why she'd admit to playing any part in the making of this mess.)

No, the real tragedy here is that this commercial is practically begging every knuckle-dragging drooler with an iPhone to make their very own version with their friends.  Which means you're going to see a lot of people hanging out at Dairy Queen this summer taking selfies while they shriek "Whaaaaaaat?" into their g-d d---d phones.  Because, you know, it's funny.  Or they're just really stupid and bored and have no lives or taste.  Or they think that something that was already immensely dumb somehow becomes clever through repetition.  One of those.

Which all means that it would probably be a good idea to avoid Dairy Queen this summer.  You know, like it always is.