Buick isn't going to let Lexus make the only disgusting car commercials this holiday....

1.  I guess it's supposed to be "funny" that the guy unloading boxes from his trunk got a black eye from Black Friday shopping.  Because being assaulted going for bargains- or any reason- is just f--ing HILARIOUS, especially during the holidays.  Ugh.

2.  The message here is that all of that awful violence and hassle could have been avoided if.....the injured guy had just done his Black Friday shopping at Buick?  How does this make sense in any universe?  So he wouldn't have been beaten up buying presents because that kind of thing doesn't happen at the Buick Dealership....but neither does buying presents for anyone, except maybe yourself.

"I found a way to avoid the hassle of Black Friday-- I went down to Buick and bought myself a new car."  Um, what?  Huh?  How does this go over with the wife and kids?  If this commercial was a scene in a bad sitcom, I'd suspect that the douchenozzle who bought himself a Buick might be in line for a black eye after all, he'll just have to wait for Christmas morning when he tells the people who live in that house with him that the Buick he came home with the day after Thanksgiving is the only present he bought because....well, Black Friday is dangerous.

I'd say this is going to get worse before it gets better, but seriously- how can it?