Oh and it's not jeans, it's a "Movement." Uh huh

Remember all those Pepsi commercials which suggested that the key to all Good Times was popping open a can of sugary battery acid?

I had to go to YouTube to find out that this was a commercial for Jeans and not just a Great Big Celebration of Pretty Wealthy Young White People Doing Stuff with all their free time and money. Because seriously, what the hell does any of this have to do with jeans?  We've got skiing and helicopters and glamourous locations and models dancing around and smiling and enjoying the carefree life and all that- would it really matter if they were wearing something than Hollister Jeans?  Really?