I can clear this up, Stephen A Smith and Taco Bell!

(Oh and all the non-celebrities, cartoon characters, non-celebrities acting like cartoon characters etc. in this commercial- I'm here to help you ALL out too!)

See, what this is is Taco Bell's latest idea for selling cheap, greasy, fat-laden garbage to people with no money or taste buds.  This time it's a package of fried egg and cheese that fits into your hand (wow, how original.)  Eat enough of them, and someday your doctor will show you your EKG scan and you'll mutter "what the...." before he explains to you that your eating habits have shortened your life by many, many years so he's going to have to insist on full payment on the spot, as he can't be at all sure you aren't going to drop dead on your way home from the office.

Glad to be of service.  No charge.