Well, at least they aren't Cleveland Browns fans....

So the point of this ad is that this stupid family is totally obsessed with the Atlanta Falcons to the point of dressing in Falcons jerseys, giving eachother Falcons-themed gifts for Christmas, and even wearing Falcons gear for the family portrait.  Mom's closet looks like she wears absolutely nothing BUT Falcons stuff.  Except....

Turns out that Mom is a "closet" (get it?) Russell Wilson fan, so I guess she roots for the Seahawks in the deep recesses of her heart.  Or maybe she just roots for Wilson the player and doesn't care what team he plays for.  Either way, this is the joke of the ad.  I guess.  I don't know.  The YouTube commenters think it's hysterical and even make it a point to let us know that they get why it's funny, etc. etc.  Because YouTube commenters are very, very stupid.

I'll just point out that this entire family, INCLUDING mom whether she loves the Seahawks or just Russell Wilson, must really, REALLY hate the New England Patriots.  Hey family- how did you like last year's Superbowl?  Hey Mom- how did you like Superbowl 49?  I thought they were both great, myself.