Because you can't spell America without Can-Am. Sort of.

The description of this video focuses on the paint job on the all-terrain vehicle.  It celebrates the "Break-up Country Pattern" which I imagine is supposed to make it invisible to turkeys, deer, immigrants, black people and SJWs.  Technically, the design was chosen to "provide cover on our machines" (make it difficult for Hillary and the Socialist Bernie-crats to find when The Time Comes) and "relies on shadows to achieve added depth." 

Oh but wait, we aren't done yet.  These shadows painted on to "Can-Ams aggressively forward-thinking designs" (forward-thinking?  Sounds like a liberal plot to me) help their machines "to blend into whatever sort of nature you're in" (deserts, deep woods, burned-out urban areas created by the Inevitable Race War, etc.  You know, all that stuff.)

I guess the point is that when you drive one of these machines (after donning that "I'm a soldier" costume you used to wear only during your Saturday night Aryan Nation get-togethers or while playing Call of Duty in your mom's basement) after reflecting on how Manly and American and Not at all Gay Shut Up Where Did You Hear That you are while you go off to stalk whatever animal happens to be in season, you're going to feel much closer to the nature you're about to terminate.  And that's what being Free is all about.  That and guns and attending the Protestant Church of your choice and making damn sure people use the right bathrooms goddammit.

Don't forget the beer.  Prey has an annoying habit of taking it's time wandering into the area you've picked out to park your sorry ass and wait to kill it.