Project Mc2- 'Cause girls can Science too, if you just dress it up right!

Oh, this is so clever!  Girls hate science (and math, and engineering, and all those other professions that are exclusive to guys) but they just adore pink and pretty things and they ESPECIALLY love jewelry!  So this is a really cool way to trick all those silly girls to put down the frilly dresses and Barbies and get involved in science without even realizing it!

My only real criticism is in the name of the product- it includes the word "science," which is totally going to scare off little girls.  I don't like the word "kit," either- that implies that there's some building going on, which might also imply mess, and those are male things.  I'd cut those parts out and replace them with "Awesome" or "Pretty" or "Sparkle" or "Princess" or something like that.  Wait, how about "Magic Princess Sparkle Jewelry Maker?"  "Maker" might make them think of cooking, which would naturally appeal to them, right?

Oh, and I'd be a little concerned about the jewelry being edible, too.  These girls look like they are going to be ten years old in the near future, so they have to start thinking about keeping their weight down so they can attract a mate.  It's not a great idea to encourage girls to eat as they approach their dating years.