My Heritage DNA celebrates Racism by pretending to oppose it

"I don't know about you, but when I'm filling out forms, I never know which race to check."

I leave it blank.  I mean, it's not even required to get a passport these days. 

"People tell me it's obvious- you're black."  The "people" who are saying this to you are probably just sick to death or your stupid obsession with race and don't want to hear about mystified you are by the question anymore. 

"Well, I just my Heritage DNA results back" (proving my point that you're obsessed with race- you just NEEDED to know what "race" you "belong" to, even though you could have just left that part on every form blank, because you've decided that your "race" defines who you are.  Not sure why this is anyone's problem but yours, but...)

"And it shows me that actually, I'm 72% West African, 14% British, 7% West European, 3% East European and 3% Finnish..." I thought we were talking about race.  I'm not aware that any of those categories is a race.  Are you telling me that you think that "British" is a race?

"Now you tell me, which race box do I pick?"  I told you already what I do- I leave it blank. 

"And if I pick that one, do the others get dismissed?"  See, I didn't fall into your stupid trap.  I didn't suggest you pick one.  I suggested you leave it blank. 

"See, who we are is more complex than the one that society gave us..." So society gave you a label?  Then why are you struggling with this?  Oh right, because you like to complain about stuff that doesn't mean anything to people who aren't completely self-obsessed douchenozzles.

This guy then goes into a rant about how we must never judge a book by it's cover or people by the color of their skin which I guess is a good point but doesn't go very far in selling this Heritage DNA product because after all if where our ancestors come from doesn't matter, if we should be judged by who we are as indivuals, why the f--k do I give a damn what percentage Norwegian I am? 

The last twenty seconds of this ad is just this guy preaching about interconnectivity and each individual being a beautiful tapestry of colors etc. etc. etc., and it's nice but also banal and nothing we haven't heard a million times before from better speakers who weren't shilling for a company that WANTS you to be obsessive about your bloodline.  This guy's pitch is just about the most shameless hypocricy I've seen on tv- Stop focusing on race, go out and find how much of each race is in you by sending us a vial of spit.  We'll settle your identity "problem" by telling you straight out how black, white, Romanian, Jewish, Protestant, Zorastrian, Brazilian and Transalpine Gaul you are because those are all races and you need to know so you won't be pigeonholed by some form that isn't actually requiring you to make a choice.

My original suggestion- leave the damn box blank- works just as well, but only if you aren't a race-obsessed idiot who thinks that DNA is Destiny.  This guy doesn't qualify, which is why he responds to an optional question on a form by going on a quest to find Who He Is based on where people related to him used to live.