So I guess we aren't going to explore an interesting relationship in this Jim Beam ad?

1.  Why is this woman even thinking about which whiskey to purchase at the bar?  She was already clued in to the deliciously daring goodness of Jim Beam whiskey in a previous ad.  She seems to have forgotten her previous encounter with Mila Kunis which, I'm sorry, is not at all plausible to me.

2.  Is this woman with the guy standing right next to her?  If so, why is he ordering only for himself?  If not, why is he standing right next to her?  It sure looks like they are together- but (and I know it's been a while since I've been on the dating scene) isn't it still kind of traditional for the guy to order for the woman he's with before asking for his own drink?

3.  Why does Kunis dissapear at the end of this ad?  Is she supposed to be a ghost, or what?