I wasn't fooled, Peloton

See, the gag here is that you thought the guy was getting up at 5 AM to work his butt off on the Peloton bike so he could stay in good shape for his wife.  Sure, you thought it was kind of weird, since pretty much every other Peloton bike commercial you ever saw featured a twentysomething woman with the body of a triathelete/Sports Illustrated model getting up before dawn to sweat for an hour while being shouted at by another hot woman on a screen.  Each of those ads ended with the woman toweling herself off before being greeted by two little kids and- eventually- the shlub she sold herself to who is finally getting HIS ass out of bed and who has no need for a Peloton bike himself because hey, Bank Account.

It's all made right at the end, as it's revealed that, yep, this is actually HER Christmas present and he was just taking it for a test ride, like that guy who put a whole 900 miles on the brand new Jaguar last year before handing it over to HIS trophy wife.  This time the Grateful To Be Reminded That She Could Be In Better Shape spouse doesn't notice the slightly damp seat or any other signs that this gift has been broken in- she's too busy gushing with delight at the modern equivalent of a new washing matchine as an appropriate holiday present.

"Hey look, honey- a Peloton Bike, just for you!  Now you can cancel those classes at the gym you clearly hated even though they were pretty much the only time you ever left the house to take a trip that didn't involve buying groceries or cleaning products!  Now show how much you appreciate me by taking a pound off before making me breakfast!"

"Oh and BTW, don't bother looking out into the driveway- there's no Lexus wrapped in a ribbon for you again.  How many years in a row does that make?"