Maybe you shouldn't be a Lert, either.....

In both of these ads, A Loof is brutally murdered by a bus or a train, a horrific event which has zero impact on A Lert, which goes about it's perfect, everyday life of using the still getting Back2Good Metro System as if absolutely nothing has happened.  So either A Lert is deaf and blind (in which case, he ought to have a dedicated series of Metro Safety Ads) or he's some kind of bizarre Sociopath who simply doesn't care that the train he's happily getting on just ran over a fellow sentient creature.

What a sad world we live in.  When I was a kid I remember Gallant being a goody two-shoes perfect little boy and Goofus being a (much more relateable) jerk, but I don't recall Goofus ever being punished for his behavior by getting maimed by mass transportation while Gallant celebrated his Obvious Superiority by whistling softly to himself and being totally oblivious to the horror that unfolded fifteen feet away. 

We should at least be seeing A Lert crying out in terror and calling 911.  Isn't he supposed to be A Lert?  If you see something, say something!