Lincoln's Summer Sales Event gives a small window of opportunity to us Lessers

Most people see a chair and think "there's a place to sit down."  And then are the Much Better People who think that unless a chair is made of leather and is constructed like it should be in a museum of abstract art.  Otherwise it's just for those loser people who a chair is just a chair.

Most people think that you can't be inside and outside at the same time while driving in a car.  But you know better, because you are better- you can push a button and open a moon roof which of course is only available in the fanciest, most luxurious of cars (not like my 1985 Toyota Tercel had one, for example.) 

Most people see a car as a way to get from Point A to Point B, but you figured out a long time ago that an automobile (or Driving Experience, please don't say "car" it's so crass and common) is a way of letting people know Who You Are and Why They Should Care and Want to Be You.  So you drive a Lincoln with leather seats and moon roof and windows which allow you to be inside and outside at the same time, sort of I guess.

And it's summer, which means that a Lincoln is slightly less insanely expensive for a limited time only, which also means that a slighly larger percentage of the masses can afford one if they take out another mortgage or ignore their economic situations or are prone to make really, really stupid decisions based on an impulse which in turn is based on the theory that fancier machines with internal combustion engines will make you a Better Person living a Better Life (please note that the woman is this ad is driving out of a desert in her new LookAtMeMobile.  That's symbolic.  Really.  If you don't get the symbolism, but can still come up with $50 G or so, you can still buy this thing.  But it's pretty sad you don't get the symbolism.)