GMC Black Friday Event is really giving Lexus December to Remember ads a run for their money

Apparently this god-awful insult is a reboot of last year's model, which I somehow missed.  Judging from the comments on YouTube, it was received with fury then, and I can see why.

So this Pretty Young Couple is enjoying life and the Holidays in their spotless, enormous Suburban Palace, and it's time to exchange gifts.  The young lady who I guess isn't a TrophyWife since she looks about the same age as her husband gives him-- um, an Apple Watch, or something like that.  Not exactly sure what it is, just that it's small and she got herself one too.  Oh, and she got one in black and one in red, and the guy picks up the red one and says "I love it." 

(Considering what happens, I think what he really loves is that she has totally bought into the "I'm getting myself something while getting you something" mindset, because he did the same thing.  He doesn't even LOOK at the gift she got him- clearly, he doesn't care what it is any more than I do.)

So he announces that HE got something for her and something for himself, too- so they go outside (and we get another view of that ridiculous house) and he reveals that he somehow managed to get two huge trucks parked (ostentatiously pointed into the street, naturally)  without Wife noticing.  She LOVES the....black one, even though it's quickly made clear that he intended the red one for her and the black one for him.  And this is where the Viewer Rage kicks in.  And I can't say I'm surprised, because it's where my rage kicked in, too (I was just resigned and irritated at how Pretty these people are or how Stupid-Big that house is.)

See, the stupid idiot guy went out and spent $100,000 or more on identical-model trucks that are exactly the same in everything except color, and his Otherwise Absolutely Perfect Life is marred because his Even More Disgusting Than Him wife insists on taking the truck she KNOWS he wants.  He's stupid for not announcing "I bought us trucks- red for you, black for me."  He's even dumber making this purchase without discussing it with her first, but that's just par for the course in car commercials these days- GMC, Buick, and Lexus just figure that this is what people do in December- they buy each other cars that cost more than the average full-time American worker makes in a year.  And he's Most Dumberest of All by not simply saying "um, no, the red one is yours- if you want it in a different color, let's just go down to the dealership and trade it in, sure it will cost the instant depreciation but come on it's not like we care about money, I mean, check out the house."

Maybe this guy figures he'll rescue just a little bit of his dignity by putting his foot down and demanding the black Apple Watch. That'll show her!

Or maybe he's already plotting out his revenge- next year, she's getting a Peloton bike.  That's always a nice, subtle little reminder that there ARE trophy wives out there who are younger, prettier, and maybe just a smidge less entitled when Sugar Daddy brings trucks home for the Holidays.