Oh yeah, these people are Chevrolet Employees. Sure they are.

It's just so adorable that we are supposed to just buy in to the idea that Chevrolet employees make enough money to own big Suburban McMansions, wear designer-label clothing, and raise families in those suburbs.  So very precious.  What is this, 1955?

Oh, and BTW,

1.  How much IS the Chevrolet Employee Discount?

2.  Why would any Chevy Employee be thrilled to announce that their discount is being handed to just anyone, taking away probably the only actual perk of working at Chevrolet?

3.  "Chevrolet Family?"  "From our family to yours?"  "You're part of the family?"  Sounds pretty darned Cultish to me.