And what is it that Taco Bell knows about Americans? That it's all about Quantity, not Quality. That's why these commercials focus on cost, not taste. Taco Bell is well aware that its customers will never rave about the actual taste of the "food" they are shoveling into their mouths (the food which is gradually killing them, but yeah keep answering that bell, America.) What keeps them coming back (besides the addictive nature of the calories they are consuming) is the price. Taco Bell is all about providing increasingly large amounts of fat, sugar and carbs for the least amount of immediate damage to one's wallet (of course, over time this type of diet is EXTREMELY expensive, because the food is not at all filling and, as pointed out early, very addicting....plus there are the medical bills coming down the road, because seriously, your body can't do this forever....) Busy, lazy, and/or poor Americans aren't interested in an actual dining experience featuring actual nutrition. They ARE interested- or, again, ADDICTED TO- fast calories that stimulate the pleasure centers of the brain short-term. The crash that comes later? Well, that's just another bell going off telling them to go get more. Win-win for Taco Bell, Lose-Lose for the rest of us.
And here's the kicker- the more stressed and economically marginalized the country gets, the better Taco Bell- truly the Dollar Store of fast food- does in blowing past its profit projections. More stock is sold at a higher price, and the money can be used to make more commercials and draw in more hungry dupes. Talk about a vicious cycle....
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