Mom and Crown Royal? What, flowers aren't a thing anymore?

 

So this is a guy who "has it all," including a mom who taught him to appreciate all the finer things in life.  Especially drinking Crown Royal Whiskey in the middle of the afternoon.  Lovely.

Seriously, what else am I supposed to get out of this ad?  The guy buys a bottle of whiskey.  He's got a big smile on his face as he greets the world, walking through town toward his mother's very substantial urban apartment where he finds her home in the middle of the day.  He salutes her with a glass of whiskey- "to the best mom in the world."  Because the best mom in the world definitely appreciates a bottle of whiskey from her son, especially if they can open it right then and there and start imbibing. 

What am I missing here?  Every Crown Royal Whiskey commercial is this level of Depressing- we see people sitting around drinking this stuff and it's supposed to be heartwarming or comforting or something.  What exactly is comforting about hard liquor being consumed IN THE MIDDLE OF THE FREAKING DAY?  What do these people do AFTER they've had their glass of whiskey?  Take a heartwarming nap at the table, or on the sofa (if they can get to it,) or on the floor (if they can't?)  Does the young man in this ad really have "fond" memories of Mom and her Crown Royal Whiskey at the kitchen table and how sometimes she couldn't get up without help or slept all the next day because she "didn't feel well?"  All the times the young man had bread and peanut butter for dinner because mom was having One of Those Days?  Or maybe it was the Crown Royal that got mom through the Tough Times and mellowed her out, which is why the young man feels so happy about bringing her Another Bottle to Lighten her Load?

Whatever it is, I fondly remember when we just didn't have ads like this on tv because there were laws against promoting hard liquor that made sense.  Then the Free Speech Advocates decided that they were losing too much money not reaching enough potential addicts and got their lobbyists to work to demand their sacred right to peddle poison during football games and at all other times.  I don't think we live in a better place as a result.