Evil Cartoon Character from the 1960s pops into the living room to indoctrinate the next generation of Americans to be even fatter and more sedentary and depressed than their parents:
"Ok everyone, when I say DINNER, you yell SUGAR!"
"DINNER!"
"SUGAR!"
"DINNER!"
"SUGAR!"
Lonely voice from the living room from an animated chicken who for some reason is begging to be eaten: "Protein?"
Adult who allegedly is responsible for the care of her offspring: "You can take the night off, protein."
Who benefits? Kellogg's bottom line. Mom and dad, because cleanup is easy. Big Pharma, which will make serious bank on an even bigger (no pun intended) population of Type 2 Diabetes sufferers who (bonus) will also probably have fatty liver disease and need replacement knee surgery even earlier than their parents did. Who suffers? The kids, who will be ravenously hungry an hour after they eat that empty, sweet bowl of soggy carbs and will grow up with terrible, debilitating eating habits. Society, which will carry the massively inflated (again, no pun intended) cost of their treatment for illnesses that used to be exclusive to the elderly (maybe there won't be as many elderly so it will balance out? Or we'll just redefine what it means to be "elderly?")
It's bad enough that this sad trash is sold as breakfast ("as part of a nutritious breakfast;" in fact, it's more of an add-on to a nutritious breakfast, if served with a couple of eggs and a piece of whole-wheat toast.) If it becomes a regular feature at dinner, it's very likely that families will be consuming empty, sugary nonsense TWICE A DAY. And what will that third meal be? Depends on what the family is in the mood for- Taco Bell, Wendy's McDonald's, Pizza Hut....why do houses even HAVE kitchens anymore? All you really need is a fridge (for the milk,) a microwave (for the leftovers) and a coffee maker (for obvious reasons.) This nonsense makes Taco Bell's "Fourth Meal" campaign look downright innocent.
Sick, sick, sick. In far more ways that one.
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