Target's "Shark" back-to-school ad is painfully familiar

 

Hey look, it's another Smarmy Kid Lecturing His Parents on what he needs to be Cool for School ad.  I think that makes pretty much all of them. 

I do think that the anger expressed at the little brat is misdirected, however.  Yes, the kid has a very punchable face and his "hey lame parents, let me explain something to you in words even you can understand" condescension is grating, but let's remember that he's just reading lines fed to him by someone else and he's being exploited by his actual parents, who will be taking care of the royalties.  Chances are this kid will have a moment of stardom in his little community that will quickly fade away and we'll never see or hear from him again.  And the money from this ad will not exist by the time he's ready for college and could use it.  Maybe to buy a backpack with sharks on it.