The average monthly car payment in the United States is currently just under $700.  The average American car owner is using almost one-third of his monthly income to make that payment.  The average American car owner is also $6500 in credit card debt and is paying more than $2000 per month in rent or $1200 to a 30-year mortgage.  Use of "buy now, pay later" services is exploding as we are assaulted with appeals to indulge the You Only Live Once lifestyle sold to us 24/7 from all sides.

In other words, being "iconic" is not something that most of us should be concerned about.  Being economically viable, keeping our heads above water, and continuing to tread as we desperately avoid drowning in debt better describes what most of us actual Americans Who Don't Live in TV Commercial Land are dealing with. 

We are approximately six weeks away from the annual onslaught of Lexus December to Remember Ads.  This insult is going to cause more injury as 2024 winds down.  Brace yourselves, my fellow Iconoclasts.