It's the first three seconds, which feature a young woman sitting in what looks to be a very substantial apartment or perhaps suburban palace, taking advantage of a Buy Now, Pay Later "service" (this one being Uplift.) I guess she's using Uplift to buy airline tickets on Southwest.
This ad reminds me of those commercials featuring young adults buying life insurance from Ethos because "they don't ask any health questions" or Shaquille O'Neal endorsing auto coverage from The General. Whoever the audience is for Buy Now Pay Later, it's not the woman in this ad. It's not anyone who lives in a house that looks like that...UNLESS she's attempting an Influencer lifestyle and has tens of thousands of dollars in credit card debt and owns none of the stuff we see and is hopelessly underwater in her finances.
If not, this is just ridiculous. This woman has money. She has a credit card. There is ZERO reason for her to be going the "Buy Now, Pay Later" route. I mean, come on, advertisers. Who do you think you're fooling?
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