Full disclosure: I am interested in buying one of these bikes, eventually. That's why I got on their mailing list to be kept abreast of flash sales, etc.
Here's the thing, though- in the four months I've been following the brand, I've been treated to ads for exactly the same sale, usually several times a week. Lectric is constantly running "FLASH" sales that feature identical prices from before the "FLASH" sale. For example: every single week since at least early October, the standard foldable model has been "marked down" from $1400 to $999. Same bike. Same price. Every. Single. Week.
The only thing that changes is the title of the "Sale." It's been a Labor Day sale- marked down from $1499 to $999. Then it was the Halloween Sale, marked down from $1499 to $999. It was a pre-Black Friday sale, marked down from $1499 to $999. Now it's a Black Friday Sale, complete with countdown timer, marked down from $1499 to $999. Oh, and supply is always limited, too. Some colors are always sold out. But the standard colors- white or black- are always available. And always on "sale."
Give me a break. I don't have the money to pull the trigger and purchase one of these bikes right now. I might never purchase one. But I'm quite sure there will be a pre-pre-Christmas "Flash Sale," then a pre-Christmas "flash sale," and finally a Christmas "Flash Sale." Followed by the inevitable pre-New Year's "flash sale."
This won't go on forever, of course. Wait until those Trump tariffs kick in. They might actually force Lectric to sell their bikes at the "normal" price. At least until pre-Easter. We'll see.
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