Saturday, November 9, 2024

Nothing Progressive about these awful Ageist "Don't become your parents" ads

 


None of these terrible commercials have anything to do with insurance and everything to do with poking "harmless" fun at us Silly Old People and our Silly Old People ways.

Look at all the social errors this guy is making in the elevator- first, he assures everyone that there's plenty of room.  As if this wasn't horrible enough, he proceeds to attempt small talk with total strangers instead of staring at his phone Like You're Supposed To and like he would if he wasn't Turning Into His Father.  And to put the cherry on this boorish sundae, he has the actual gall to make eye contact with his fellow passengers instead of doing the only dignified thing left once he's failed to stare at his phone- keep his eyes frozen to the elevator doors while keeping his silly, Oh My God How Old Is This Guy mouth shut. 

Hopefully, his re-education will be a success and he'll stop being affable like a moron born before 1980 or something.  He'll keep that phone fully charged so he has an excuse not to hold the elevator doors open for people who won't notice because unless they are also silly people Old Before Their Time or- even worse- Just Plain Old.  And he will do his best to melt into the background and keep that silly mouth shut as the elevator moves.  Until then he could find himself in regular danger of engaging in conversation, which I think used to be called human contact, which I'm told by television is wrong and bad and something only stupid all-but-in-the-grave weirdos like me see as anything but grotesque. 

By "don't become your parents," this particular ad means don't be friendly or express interest in anyone else.  I have a better idea for the current generation:  maybe take a critical look at what you are being told "not" to do and ask "um, why not, exactly?  Like what I'm doing right now is making a superior world?"  

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