The next time I want to demonstrate the theory that companies will intentionally create ads just to tick people off and get them talking- even if the talk is 99 percent negative, even if the talk includes phrases like "worst ad ever" and "this makes me sick" and "I'll never use this product again," the theory is "if they are talking about us, it's a good thing, no such thing as bad publicity"- I'll show them this commercial.
There is simply no way that "Negative Nelly" is not here to get people asking questions like "what was Taco Bell thinking" and "this is gross" and "not funny at all." I'm sure we're going to get a few Fat Activists throwing in with a few legitimate-for-a-change points concerning the fact that Nelli is the only obese person in this ad and is acting like a disgusting cretin (it's not that she doesn't like the nuggets, it's the way she's expressing herself, being a crude, brassy cliche of a Fat Person on TV- in 1975.)
Not noticed is the more sinister message- that if you don't like Taco Bell's chicken nuggets, you should just keep your fool mouth shut. Or be ridiculed as a fat, gross, brassy pig in a Taco Bell commercial. Don't be a "Negative Nelly"- if you don't like the nuggets, eat them anyway and pretend to like them, like a good little drone. You know, like the thin, attractive people you are in a consumer testing group with for some reason.
I suspect that his ad will get a lot of attention, almost all of which is negative, and the ad company that created it will receive a nice fat check from Taco Bell execs, who will then congratulate themselves on buying into the idea of being stupid and offensive for clicks and views. I won't be boycotting Taco Bell since I wouldn't eat there if I was literally starving, but it would be nice if the company took even a little bit of a financial hit for subjecting us to this manipulative tripe. I am not holding my breath though; Americans are addicted to cheap, greasy non-food even more than they are addicted to smart phones, Buy Now Pay Later and Uber Eats. We're doomed- and even that doesn't enrage me, really.
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