1. How did Doritos tell on itself? Well, this particular snack "food" might just be the most engineered calorie delivery system in human history. Everything about it- the shape, the size, the color (both of the chip and the bag,) the levels of crispiness and saltiness- is the result of literally DECADES of laboratory and focus group testing. The final product is almost flawlessly designed to keep the consumer reaching into the bag until every single speck of every single chip is gone, and to keep the brain demanding more in a very short period of time. It's edible heroin, basically, which lights up the pleasure center of the brain like a freaking Christmas Tree while providing nothing of value to it or any other organ (but certainly contributing to the growth of adipose tissue.)
So when we get a minute-plus of "this stuff is a scientific miracle" from a comedian who hasn't done anything of value since The Spoils of Babylon more than a decade ago.
2. How did this commercial prove a previous point? Well, the week before the Big Game I noted that two things we could definitely expect from the ads were that they would feature familiar faces- old actors or comedians we had not seen for a while,* and that they would be wildly overproduced. This ad checked both boxes.
*the most egregious example of nostalgia bait was, of course, the awful "homage" to When Harry Met Sally. I don't think I can even touch that one; it was SO cringey, SO obvious, and SO uncalled for I think I might just have to leave it alone. Even I have my limits.
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