Some time ago, I posted on an incredibly stupid MacDonald's commercial that featured nothing but people sighing and mumbling as they consumed their lard-encrusted "food." The ad I heard for DeVry University today makes that McDonald's spot look like something worthy of being unveiled during the Super Bowl Halftime Show. It consists of a chirpy female voice trying to convince us that there's this word called "Ility," and we're all looking for it:
"We all want 'Ility.' We're always looking for Flexibility. We want credentials to give us Credibility. Then we can get jobs with Responsibility and gain Respectability...."
Uh huh. So, why aren't we all looking for "Bility" rather than "Ility?" I mean, as long as you are going to appeal to our Gullibility...were the ad makers afraid of being sued by the makers of those "Drinkability" commercials?
The ad is for DeVry ( I guess--- as I was pounding my skull against the wall in disgust at this brain-dead idiocy, I'm pretty sure I heard the word "DeVry" mentioned.) There ought to be a little disclaimer telling us that the person who wrote the ad is NOT a DeVry graduate, because seriously, if this is the kind of "skill" they teach at that place, well.....
At my school, kids in computer classes have to create an imaginary business with a sales model, including brochures and an ad campaign. I can tell you straight out that the least imaginative 10th-grader could come up with something better than "Ility" in about five minutes on his worst day. It doesn't say much for DeVry that they actually paid someone to create this ad, and even less that, after seeing it, the school paid to have it aired. I'm pretty sure that commercials aren't supposed to leave you thinking "Jesus, that was an incredibly stupid waste of time, not to mention a real insult to my intelligence."
Back to the drawing board, DeVry. Next time, try to come up with something that doesn't stoke my irritability.
Sunday, September 6, 2009
Friday, September 4, 2009
Jane's Story of Undaunted Courage, or How I Forced the Doctor to Prescribe Drugs to my Mom
"Jane, like a lot of people, is starting to see changes in her mom as she gets older — she's forgetting things, getting irritated easily, having trouble doing everyday things. Join her as she talks to her family and the doctor and moves toward an answer."
We click and watch the commercial- Jane is talking to her dad. She's worried about mom- "she's forgetting things, she's always repeating herself." Dad is in gutless, cowardly denial- "she's fine!" No help for Jane here.
Now Jane is talking to some other guy- "I'm really worried about mom. She's having trouble doing everyday things!" This guy doesn't have any lines, but the look on his face tells me "good lord, what does this woman want from me? Why is she bothering me with her personal issues?"
Now Jane is sitting at a desk, talking to a person who is clearly supposed to be a doctor- white jacket, badge on lapel, you get the drift. "The doctor said 'its just old age" Jane tells us- and we see the "doctor" just shaking her head sadly.
Jane is really, really upset now that the entire planet seems to be in on some vast conspiracy to prevent her mom from getting help for what is clearly a serious medical problem. At this point, she reminds me of any number of movies in which the main character is convinced that she is in possession of the truth, yet everyone around her is trying to convince her that she's crazy.
Fortunately (?) Jane finally finds an enabler who clues her in to Youcanbetheone.com, which helpfully feeds Jane's paranoia with downloadable documents and cartoons she can print up and shove into her doctor's face. Seriously- next thing you know, we see Jane at her mom's doctor's office again- only this time, she's showing all this cool stuff she's printed up from Youcanbetheone.com, like she's a fricking detective confronting the murderer with the indisputable evidence of her crime.
Deflated and defeated, the doctor now nods in affirmation and agrees to prescribe some drug to Jane's mom. Dad has been brought low, the medical community has been shown up, and Jane of Fricking Arc can walk away triumphant, because she's finally become a big enough nag to convince a doctor to Drug Mom. Way to go, Jane. We'll remember you to the Nobel Community.
This is just sick. I guess "Ask your Doctor if [insert drug name] is right for you" wasn't cutting it anymore- now Big Pharma has moved on to "if your doctor says no, print up stuff from our site and shove it in his face. And if the people around you discourage you from getting the drugs, ignore them, because they are just clueless assholes anyway. Be a hero- get your loved ones on drugs. Now."
And get this disclaimer, again from the website- "This Web site contains information relating to various medical conditions and treatment. Such information is provided for educational purposes only and is not meant to be a substitute for the advice of a physician or other healthcare professional. You should not use this information for diagnosing a health problem or disease. In order for you to make intelligent healthcare decisions, you should always consult with a physician or other healthcare provider for your, or your loved one's, personal medical needs." Isn't that a riot? The disclaimer tells us that we "should not use this information for diagnosing a health problem or disease"- which is exactly what Jane does. "The information provided here is "not meant to substitute for the advice of a physician..." but that's exactly what Jane is ENCOURAGED TO DO!
And the tagline at the bottom of the Homepage:
This commercial is part of Eisai Inc. and Pfizer Inc's ongoing commitment to help educate caregivers and patients on the importance of diagnosing memory problems early.
"Educate caregivers.." yes, that does sound better than "threaten" or "cajole" or "harrass," doesn't it?
You Can Be The One- to strong-arm the only doctor left in the United States who won't prescribe drugs as a pavolovian response to the patient walking in the door anyway. I mean, seriously- there's a doctor out there who told some woman "your mom is just getting old? " Really?
Wednesday, September 2, 2009
Epiduo: Know What this kid could use? Some parents!
I saw the last thirty seconds of this commercial about a dozen times before I saw the FIRST thirty seconds, and was ready to write it up before I ever saw the whole thing. When I finally saw the first thirty seconds, I realized that it was even more stupid than I had originally thought.
The commercial is for an acne medication called Epiduo, and it opens with this teenaged kid apparently living out of a tent in his neighborhood grocery store. We are told that this kid has been in this store for EIGHTEEN MONTHS "waiting" for the right acne medication to come around. He's wearing the ugliest ski cap I've ever seen- and never takes it off during the entire commercial, which rankles me for some reason.
Already, this commercial has serious issues. This kid is living in a store, waiting for medication to jump off the shelf into his lap? And this makes more sense than asking the pharmacist, does it?
Oh, but it just gets better. A disembodied voice urges the clueless, pimply little twerp to see his doctor about his acne- because, you see, "Acne is a medical condition." Ah, yes, of course! A Doctor! That's a GREAT idea! Why didn't this kid think of that before! All he has to do is call a doctor and make an appointment to discuss his complexion issues!
Now we get to the part I've seen a dozen times or more: the next thing we know, the kid's face has cleared up, and he's moved his tent to the sidewalk, where instead of waiting for medication to magically appear, he's on line to buy tickets to something or another (all we are shown is a sign which says "tickets on sale at 8 AM.") He's still wearing that stupid ugly skicap. But now, thanks to his doctor and Epiduo, he's chatting away with two cute girls who suddenly find him really, really interesting.
Except, darn it, check out the look on the faces of these girls as they gab with formerly pockmarked stupid skicap boy. I've never seen such phony smiles. It couldn't be more obvious that they are humoring this idiot to cut into the line. I mean, think about it. This kid spent a year and a half living out of that tent, in a store aisle, because he had acne and was too damned stupid to ask someone for help. Suddenly he's a facinating conversationalist? I really doubt it.
One last thing: It sure was great of that doctor to prescribe Epiduo for his acne. But it would have been even more helpful for the doctor to suggest that maybe, just maybe, wearing a tight-fitting, dirty skicap nonstop might be contributing to the clogged pores as much as anything else. That advice doesn't help sell medication though, does it?
The commercial is for an acne medication called Epiduo, and it opens with this teenaged kid apparently living out of a tent in his neighborhood grocery store. We are told that this kid has been in this store for EIGHTEEN MONTHS "waiting" for the right acne medication to come around. He's wearing the ugliest ski cap I've ever seen- and never takes it off during the entire commercial, which rankles me for some reason.
Already, this commercial has serious issues. This kid is living in a store, waiting for medication to jump off the shelf into his lap? And this makes more sense than asking the pharmacist, does it?
Oh, but it just gets better. A disembodied voice urges the clueless, pimply little twerp to see his doctor about his acne- because, you see, "Acne is a medical condition." Ah, yes, of course! A Doctor! That's a GREAT idea! Why didn't this kid think of that before! All he has to do is call a doctor and make an appointment to discuss his complexion issues!
Now we get to the part I've seen a dozen times or more: the next thing we know, the kid's face has cleared up, and he's moved his tent to the sidewalk, where instead of waiting for medication to magically appear, he's on line to buy tickets to something or another (all we are shown is a sign which says "tickets on sale at 8 AM.") He's still wearing that stupid ugly skicap. But now, thanks to his doctor and Epiduo, he's chatting away with two cute girls who suddenly find him really, really interesting.
Except, darn it, check out the look on the faces of these girls as they gab with formerly pockmarked stupid skicap boy. I've never seen such phony smiles. It couldn't be more obvious that they are humoring this idiot to cut into the line. I mean, think about it. This kid spent a year and a half living out of that tent, in a store aisle, because he had acne and was too damned stupid to ask someone for help. Suddenly he's a facinating conversationalist? I really doubt it.
One last thing: It sure was great of that doctor to prescribe Epiduo for his acne. But it would have been even more helpful for the doctor to suggest that maybe, just maybe, wearing a tight-fitting, dirty skicap nonstop might be contributing to the clogged pores as much as anything else. That advice doesn't help sell medication though, does it?
Sunday, August 30, 2009
Where Has this guy been for the last thirty years?
Typical thirtysomething guy sits down at a table with a bunch of typical thirtysomething friends of mixed ethnicity (of course) at Olive Garden. "I know what I want already" he says.
Waitress: "Have you heard about our endless pasta bowl?"
Guy is gobsmacked- Endless Pasta Bowl? Wow, this is going to cause some major rethinking! "Friends" find this funny and burst out laughing, which suggests that they decided not to wait to get sloshed on Olive Garden's cheap wine selection and instead got tanked before dinner.
Ok, let's stop right here. "Have you ever heard about our endless pasta bowl?" ranks right up there with the cashier at MacDonald's asking me if I've ever heard of the Big Mac, or a kid at Seven-Eleven asking me if I'm aware that store sells hot coffee. Seriously, has this guy been in a cave for his entire life?
Back to the current situtation, in which this guy must now find a way to save face for his "I know what I want already" boasting (how dare he? How could anyone be so certain before looking at Olive Garden's extensive menu of crap faux-Italian food?) He pulls it off with aplomb- "I know what I want...FIRST." More laughter from his clearly shit-faced friends (if they aren't drunk, he certainly picked them well, as they seem capable of bursting into laughter at every mildly amusing thing he says. Maybe he's the boss back at the office, and his "friends" are actually butt-kissing supplicants.)
Come on. When you go to Olive Garden, it's for one purpose- to get cheap-tasting food at a reasonable price. If you want GOOD Italian food, you aren't going to the Olive Garden. Which means you don't go there for a nice steak, or good seafood. You go there for pasta. Lots and lots of pasta. And breadsticks. Because you're too damned lazy to make it at home, and don't mind shelling out ten bucks because at least you don't have to do the dishes when it's over, and you can pretend you treated yourself to a night out. But let's not make it more than it is. It's all the spaghetti and rolls you want, without waiting for the next church dinner. Period.
When you walk in, you know what you'll get. Because, really, it's all they've got.
Waitress: "Have you heard about our endless pasta bowl?"
Guy is gobsmacked- Endless Pasta Bowl? Wow, this is going to cause some major rethinking! "Friends" find this funny and burst out laughing, which suggests that they decided not to wait to get sloshed on Olive Garden's cheap wine selection and instead got tanked before dinner.
Ok, let's stop right here. "Have you ever heard about our endless pasta bowl?" ranks right up there with the cashier at MacDonald's asking me if I've ever heard of the Big Mac, or a kid at Seven-Eleven asking me if I'm aware that store sells hot coffee. Seriously, has this guy been in a cave for his entire life?
Back to the current situtation, in which this guy must now find a way to save face for his "I know what I want already" boasting (how dare he? How could anyone be so certain before looking at Olive Garden's extensive menu of crap faux-Italian food?) He pulls it off with aplomb- "I know what I want...FIRST." More laughter from his clearly shit-faced friends (if they aren't drunk, he certainly picked them well, as they seem capable of bursting into laughter at every mildly amusing thing he says. Maybe he's the boss back at the office, and his "friends" are actually butt-kissing supplicants.)
Come on. When you go to Olive Garden, it's for one purpose- to get cheap-tasting food at a reasonable price. If you want GOOD Italian food, you aren't going to the Olive Garden. Which means you don't go there for a nice steak, or good seafood. You go there for pasta. Lots and lots of pasta. And breadsticks. Because you're too damned lazy to make it at home, and don't mind shelling out ten bucks because at least you don't have to do the dishes when it's over, and you can pretend you treated yourself to a night out. But let's not make it more than it is. It's all the spaghetti and rolls you want, without waiting for the next church dinner. Period.
When you walk in, you know what you'll get. Because, really, it's all they've got.
Monday, August 24, 2009
The Further Dumbing Down of America
There are a lot of these "if (fill in blank) ran the world" Nextel commercials, and they are all totally snark-worthy. There's the "if lumberjacks ran the world" one, in which some incredibly filthy dick holding one of those incredibly annoying chirping phones decides a divorce case by having his minions chop everything the couple owns in half, brilliant. There's the one featuring a cliche'd Bridezilla in which we hear one of my favorite questions ever- "Why is it raining?" Ummmm......
But I'll focus today on one that touches a subject near and dear to my heart. I teach AP US Government, and I take the concept of Democracy and the teaching of the genius of our remarkable, enduring system very, very seriously. So the "What if Firemen ran the world" commercial really ticks me off.
The firemen are sitting in what looks like the floor of the House of Representatives. The Speaker bleats into his phone "New Roads?" The "Representatives" reply into their own god-damned chirping phones "Aye!" "What about the budget?" asks the Speaker. "Balance it" chants the "Congress."
Done and done.
Except, NO. Here's the "problem" with a Democracy: Services and Costs must be balanced, which requires careful deliberation among 435 Congressmen, 100 Senators and 1 President in accordance with the rules set down by a 222-year old document. The decisions concerning the raising and spending of money involve the wants and needs of some 300 million people with widely divergent opinions, all of whom have the right to be heard. This commercial feeds what I like to call the Conceit of the Common Man- the conviction, fed not only by Nextel but also by Hollywood movies from Mr Smith Goes to Washington to Man of the Year and Dave, that if ONLY "average" people could be put in charge, all of our problems would disappear in the wink of an eye. Such a conviction might make us feel good about ourselves, it might fit nicely into our already well-established but largely ignorant distaste for "politicians," but it's about as rooted in reality as Swing Vote.
I don't think that corporations have an obligation to educate the public. It would be nice, however, if they didn't feel it necessary to reduce the national IQ to pimp their crappy products.
But I'll focus today on one that touches a subject near and dear to my heart. I teach AP US Government, and I take the concept of Democracy and the teaching of the genius of our remarkable, enduring system very, very seriously. So the "What if Firemen ran the world" commercial really ticks me off.
The firemen are sitting in what looks like the floor of the House of Representatives. The Speaker bleats into his phone "New Roads?" The "Representatives" reply into their own god-damned chirping phones "Aye!" "What about the budget?" asks the Speaker. "Balance it" chants the "Congress."
Done and done.
Except, NO. Here's the "problem" with a Democracy: Services and Costs must be balanced, which requires careful deliberation among 435 Congressmen, 100 Senators and 1 President in accordance with the rules set down by a 222-year old document. The decisions concerning the raising and spending of money involve the wants and needs of some 300 million people with widely divergent opinions, all of whom have the right to be heard. This commercial feeds what I like to call the Conceit of the Common Man- the conviction, fed not only by Nextel but also by Hollywood movies from Mr Smith Goes to Washington to Man of the Year and Dave, that if ONLY "average" people could be put in charge, all of our problems would disappear in the wink of an eye. Such a conviction might make us feel good about ourselves, it might fit nicely into our already well-established but largely ignorant distaste for "politicians," but it's about as rooted in reality as Swing Vote.
I don't think that corporations have an obligation to educate the public. It would be nice, however, if they didn't feel it necessary to reduce the national IQ to pimp their crappy products.
Progressive Insurance: Where are the Damned Windows??
These ads for Progressive Insurance really creep me out. For one thing, each one features the same scary-pale brunette who looks like she ought to be auditioning for the community theatre's upcoming presentation of Snow White. Seriously, does she EVER get outside?
Secondly, the "store" in these ads look like the inside of a florescent bulb, or that lab where Mike Teevee got turned into a billion floating specks in Willy Wonka And The Chocolate Factory. Shouldn't they be handing out sunglasses at the door?
Third, if the dope who asks about discounts is planning on buying Online ("DISCOUNT!"), why is he even there, talking to the scary-pale brunette? Isn't the reason that the "store" is gleaming white is that it's supposed to be a representation of a web site anyway? I'm so confused.
Fourth, the "guy hogging the remote" bit: Congratulations, Progressive- you somehow managed to fit in the prerequisite "all men are self-absorbed idiots, watch as their women roll their eyes in resigned disgust" message in.
--and on a related snark, the little balding man who asks "what if mother won't let me drive?" Um, why are you in this commercial? Oh yes, to play Beaten Down P-whipped Guy. Ever think of doing any yogurt commercials?
Fifth, the "name your own price" gag? Please. I go on to Progressive.com and type in that I want to pay a hundred dollars a year for car insurance. Progressive.com responds that no insurance is available at that price. Yeah, that makes me feel "empowered." You know what, I can save big money on my food budget too, if I just quit eating. And I can "name my own price" for rent by living in a piano box. Give me a break.
And I didn't even get to the "you must be interested in motorcycle insurance" ad, where the Scary-Pale girl brags about her bike. No need. These ads have already worn out their welcome, and need to go, now.
If only we could find a way to get Scary-Pale girl to take that Gecko and the Cavemen with her....
Secondly, the "store" in these ads look like the inside of a florescent bulb, or that lab where Mike Teevee got turned into a billion floating specks in Willy Wonka And The Chocolate Factory. Shouldn't they be handing out sunglasses at the door?
Third, if the dope who asks about discounts is planning on buying Online ("DISCOUNT!"), why is he even there, talking to the scary-pale brunette? Isn't the reason that the "store" is gleaming white is that it's supposed to be a representation of a web site anyway? I'm so confused.
Fourth, the "guy hogging the remote" bit: Congratulations, Progressive- you somehow managed to fit in the prerequisite "all men are self-absorbed idiots, watch as their women roll their eyes in resigned disgust" message in.
--and on a related snark, the little balding man who asks "what if mother won't let me drive?" Um, why are you in this commercial? Oh yes, to play Beaten Down P-whipped Guy. Ever think of doing any yogurt commercials?
Fifth, the "name your own price" gag? Please. I go on to Progressive.com and type in that I want to pay a hundred dollars a year for car insurance. Progressive.com responds that no insurance is available at that price. Yeah, that makes me feel "empowered." You know what, I can save big money on my food budget too, if I just quit eating. And I can "name my own price" for rent by living in a piano box. Give me a break.
And I didn't even get to the "you must be interested in motorcycle insurance" ad, where the Scary-Pale girl brags about her bike. No need. These ads have already worn out their welcome, and need to go, now.
If only we could find a way to get Scary-Pale girl to take that Gecko and the Cavemen with her....
They'll be lucky to have you, after a few minor adjustments
Middle-aged guy nervously adjusts his tie in the mirror as he tells his teen-aged daughter doubtfully "it's been a long time since I've had to wear a tie..."
Teen-aged daughter: "Dad, you're going to get this job, I know it." And she holds up a box of Just for Men hair coloring.
(Yes, I've snarked on Just for Men before- check the archives. Some companies just keep gift-wrapping presents for me. )
The guy uses Just for Men to change his hair from gray to brown. Next thing you know, he's walking through the door and telling his anxious daughter "Honey, it looks like I'm going to need......some more ties!"
"YES!" Exclaims daughter, and she gives her dad a hug. Aww, how sweet. I guess Dad can keep custody now.
Ok, so what's the big deal? What's so snark-worthy about this commercial. Simply this: As in all "Just for Men" hair coloring ads, we are being sold the concept that there's something WRONG with having gray hair. Gray hair means you don't get dates. Gray hair means that the cute girl at the bar won't give you a second glance. Gray hair means that you are doomed to remain unemployed and your teen-aged daughter is going to have to go live with mom Upstate.
And what happens if gray-haired guys use Just for Men? They get dates. They get picked up by the cute girl at the bar. They get jobs. They get their daughters' respect and admiration.
Really, why stop there? Why don't we see commercials where the daughter hands her father not just a box of hair coloring, but a paper bag which contains Hair Coloring, Lifts, Botox, a two-month supply of Dexatrim and a Gym Membership? Because "they'd be lucky to have you," but they aren't going to give you a second glance unless you are younger-looking, taller, and slimmer, right?
I wish Just for Men would include the tagline "Because Once You Have Gray Hair, nobody is interested in you, period." I also wish their commercials would stop implying that every guy out there who has gray hair is a divorced loner who needs affirmation from the Little Girl in His Life. There's something really creepy about seeing daughters begging their dads to pretend to be younger than they actually are. But maybe it's just me.
Teen-aged daughter: "Dad, you're going to get this job, I know it." And she holds up a box of Just for Men hair coloring.
(Yes, I've snarked on Just for Men before- check the archives. Some companies just keep gift-wrapping presents for me. )
The guy uses Just for Men to change his hair from gray to brown. Next thing you know, he's walking through the door and telling his anxious daughter "Honey, it looks like I'm going to need......some more ties!"
"YES!" Exclaims daughter, and she gives her dad a hug. Aww, how sweet. I guess Dad can keep custody now.
Ok, so what's the big deal? What's so snark-worthy about this commercial. Simply this: As in all "Just for Men" hair coloring ads, we are being sold the concept that there's something WRONG with having gray hair. Gray hair means you don't get dates. Gray hair means that the cute girl at the bar won't give you a second glance. Gray hair means that you are doomed to remain unemployed and your teen-aged daughter is going to have to go live with mom Upstate.
And what happens if gray-haired guys use Just for Men? They get dates. They get picked up by the cute girl at the bar. They get jobs. They get their daughters' respect and admiration.
Really, why stop there? Why don't we see commercials where the daughter hands her father not just a box of hair coloring, but a paper bag which contains Hair Coloring, Lifts, Botox, a two-month supply of Dexatrim and a Gym Membership? Because "they'd be lucky to have you," but they aren't going to give you a second glance unless you are younger-looking, taller, and slimmer, right?
I wish Just for Men would include the tagline "Because Once You Have Gray Hair, nobody is interested in you, period." I also wish their commercials would stop implying that every guy out there who has gray hair is a divorced loner who needs affirmation from the Little Girl in His Life. There's something really creepy about seeing daughters begging their dads to pretend to be younger than they actually are. But maybe it's just me.
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